, study, tiktok

Social Media Apps Have Billions of ‘Active Users,’ but What Does That Really Mean?

Our digital world is bigger and more connected than ever. Social media isn’t just a daily habit — with more than 5 billion users globally, it’s woven into the very fabric of our existence. These platforms offer entertainment, connection, information, and support, but they’re also battlegrounds for misinformation and online harassment. Platforms like Facebook, YouTube, ...

Troy Oakes

A group of people standing outside looking down at their smartphones.

The Echoes of Our Actions: A Tale of Tragedy and Consequences

In the quiet hush of winter, a story unfolded that would serve as a stark reminder of the profound impact our words and actions can have on the lives of others. While rooted in a small village’s tragedy, it resonates with universal truths about responsibility, the ripple effects of our behavior, and the inescapable cycle ...

Max Lu

Pine trees on a mountain during a snowstorm.

An AI-driven Influence Operation Is Spreading Pro-China Propaganda Across YouTube

A recent investigation from the Australian Strategic Policy Institute (ASPI) has revealed an extensive network of YouTube channels promoting pro-Chinese and anti-U.S. public opinion in the English-speaking world using generative AI to rapidly produce and publish content, while deftly exploiting YouTube’s algorithmic recommendation system. How big is the network? Operation “Shadow Play” involves a network ...

Troy Oakes

YouTube app on a smartphone.

Even Experts Struggle to Tell Which Social Media Posts Are Evidence-Based

The debate on how to combat social media misinformation is as relevant as ever. In recent years, we’ve seen medical misinformation spreading alongside COVID, and political misinformation impacting the outcome of elections and national referendums. Experts have largely placed the impetus to stop misinformation on three groups: social media users, government regulators, and social media ...

Troy Oakes

Instagram social media.

Deadly TikTok Challenges for Teens That Parents Should Know About

TikTok is not inherently dangerous. But like many social media platforms, it gives people, especially teens, an audience anytime, anywhere, and with anyone. It also offers young people constant emotional feedback and validation through short videos and instant gratification through clicks. The prevalence of challenges on TikTok, especially during and after COVID-19, has raised concerns ...

Nathan Machoka

TikTok on a smartphone.

Virtual Influencers: Meet the AI-Generated Figures Posing as Your New Online Friends

The future of influence is here: a digital avatar that captivates millions of adoring fans while offering unparalleled customization and round-the-clock availability. Virtual influencers are transforming the way content is created, consumed, and marketed online. They represent an electrifying dance between cutting-edge technology and our desire for connection. But at the same time, they are ...

Troy Oakes

Virtual influencers.