Taiwan is set to make a splash at the upcoming Natural Products Expo West 2025, one of North America’s premier business-to-business (B2B) trade shows, taking place from March 5-7 in California. With more than 50 innovative products from 20 of Taiwan’s leading companies, Taiwan Pavilion promises to be a must-visit destination for those seeking cutting-edge, natural, and additive-free food and beverage options. Under the “Taiwan Select” brand, the pavilion will showcase a wide array of high-quality products, ranging from herbal soups and teas to baked goods, noodles, and sauces.
Taiwan is renowned for its food culture, which blends time-honored traditions with modern health-conscious trends. Taiwanese products are celebrated worldwide for their premium quality, unique flavors, and commitment to nutrition, making them highly sought after in international markets. At this year’s Natural Products Expo West 2025, the Taiwan Pavilion will present a diverse range of products designed to cater to health-conscious consumers looking for delicious, natural alternatives in their diets.
The Taiwan Pavilion’s participation in the expo is part of a larger initiative to bolster Taiwan’s global visibility and competitiveness. The Taiwan Select branding initiative, launched by Taiwan’s Ministry of Economic Affairs and executed by TAITRA, aims to enhance the international recognition of Taiwanese products while supporting small and medium-sized enterprises (SMEs) in breaking into global markets. Through this program, Taiwanese companies can connect with key distributors, importers, and retailers, facilitating partnerships that drive growth and further elevate Taiwan’s reputation as a hub for high-quality, health-focused products.
What to expect at the Taiwan Pavilion
Visitors to the Taiwan Pavilion can expect to see a wide range of groundbreaking products that cater to different dietary needs and preferences. Here are just a few of the standout exhibitors showcasing their offerings at the event:
- Empire Eagle Food Co., Ltd. — This company will showcase its DIY instant bubble tea kits, which offer the perfect balance of health and flavor. Already a hit in Germany, France, and Sweden, these kits allow consumers to enjoy a delicious bubble tea experience at home while focusing on quality ingredients and health-conscious formulations.
- Dr.Diary Co., Ltd. — Known for its gluten-free donuts and instant bubble tea kits, Dr.Diary is already a popular choice in several U.S. retail channels. The company’s innovative offerings appeal to health-conscious consumers who are looking for indulgent yet gluten-free alternatives. Their products combine convenience with taste, making them ideal for today’s busy lifestyles.
- Lao Guo Food Co., Ltd. — This company will introduce gluten-free instant rice noodles and a new sesame noodle formula specifically tailored to the U.S. market. As gluten-free products continue to rise in popularity, Lao Guo’s noodles offer a versatile and convenient solution for those seeking a healthy, quick meal option without compromising on taste.
- Shinn Nan World Trade Co., Ltd. — A trusted OEM/ODM (original equipment manufacturer/original design manufacturer) partner to major retailers such as Costco and Walmart, Shinn Nan is a BRC-certified beverage filling and ingredient supplier. With an established reputation in the industry, Shinn Nan will showcase a variety of beverages that reflect Taiwan’s rich heritage of tea and functional drinks, all produced to the highest international standards.
- Yi Zhen Information Technology Co., Ltd. — Utilizing patented nano-extraction technology, Yi Zhen will present its herbal soups and teas that preserve the nutrients of the ingredients while extending shelf life. These products represent the cutting edge of food science, combining modern technology with traditional wellness practices to create functional beverages that offer both flavor and health benefits.
The growing demand for Taiwanese products in the U.S. market
The U.S. is Taiwan’s largest export market for food and agricultural products, with demand steadily increasing for a wide range of items, including grains, pastries, noodles, frozen seafood, tapioca pearls, and sugar-based products. Taiwanese food manufacturers have built a solid reputation for producing high-quality, innovative offerings that resonate with U.S. consumers, who are increasingly seeking natural and healthier food choices. As this trend continues, the Taiwan Pavilion at the Natural Products Expo West 2025 provides a perfect platform for Taiwanese companies to expand their reach and strengthen their presence in the U.S. market.
An invitation to importers, distributors, and retailers
For importers, distributors, and retailers looking to tap into the growing demand for natural, high-quality food products, the Taiwan Pavilion is an unmissable opportunity to discover the latest market trends and explore exciting new offerings. Visitors can meet with leading Taiwanese manufacturers by visiting the pavilion and learn more about the innovative products they have developed for international markets. Whether you’re looking to expand your product portfolio or discover new trends in health-conscious eating, the Taiwan Pavilion is the place to be at Natural Products Expo West 2025.
The Taiwan Pavilion at Natural Products Expo West 2025 promises to be a standout destination where leading Taiwanese companies will showcase their commitment to quality, innovation, and sustainability. Visitors are sure to be inspired by Taiwan’s health-focused innovations.
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